Blog Post

The Art of Columbus Social Media

February 5, 2020

Why the Quality of your Social Media Page and Posts Makes a Difference 

I've always felt that if you're going to do something, do it right.  That attitude is especially important for anyone working with Social Media on a daily basis.  When a business owner creates a page for their business, they are making a statement.  You can tell a lot about the business just by looking at their Facebook page for instance.  They are sending a message to anyone who looks at their business page.  That message usually falls into one of two categories... either I've got my act together as a business owner or I don't.  

Regardless of whether they actually do have their act together, the impression that consumers are getting of a business from Social Media can be totally the opposite.  That's because the quality of the business page and its posts largely determine how that particular business is perceived.  Generally speaking... poor quality = bad impression whereas good quality = good impression.  Every business page has a "Personality."  The key is expressing the appropriate personality to consumers on your business page.  Is it one of apathy, neglect and incompetence or trust, professionalism and excitement?   

The quality of your Social Media page and posts does make a difference.  Make sure you are making a positive one.    

Local Web Designer

By Gary Hotopp February 6, 2021
Every business is unique. Take advantage of the unique qualities of your business and how those qualities benefit your customers, to begin a successful Social Media Ad Campaign. One way that your small business benefits your customers is it's close proximity to them or if you provide a service in their home, your ability to travel to them. Whether your business is in a small town or a big city, in a suburb or in the country, you can effectively target the area you want to reach using Facebook's geographic targeting features. If your business has a fixed location that your customers must travel to, you'll want to target your city or town of course and the towns or cities that surround your town. Your Facebook ad will only reach those people who live in the targeted locations you specify. That area might be much larger if you travel to your customers' homes, providing a service such as painting or lawncare. When choosing the locations you want to target, you have the option of choosing a radius surrounding those locations. You can select any number between 10 to 50 miles. If you use the radius option, keep in mind that you will likely gain followers or generate interest or leads from people living in other nearby communities, not just the specific locations you have chosen . If you don't want to go outside of a selected town, you have the option of choosing Facebook members who only live within that specific town or city. Scroll upwards in the dropdown box to choose that option. Keep these tips in mind as you plan and implement your next Facebook Ad Campaign, or contact Community Advertising to provide that service for you. We'll bring life to your Facebook page, engage your customers and help you build sales.
By Gary Hotopp November 22, 2020
If you want to increase your Social Media engagement and web traffic, use original, high-quality photos and videos in your Social Media posts and add them regularly throughout your website.
Timing is everything when it comes to the success of your daily Facebook posts!
By Gary Hotopp July 9, 2020
When it comes to posting to Facebook there a many nuances to take into account that can make the difference between success and failure.
Staying active is essential for a healthy body and a healthy Columbus website.
By Gary Hotopp February 29, 2020
A website needs continual updates to remain healthy. Businesses change over time and your Columbus business website needs to reflect those changes.
Columbus Web design and Social Media services
By Gary Hotopp February 23, 2020
Community Advertising LLC provides Web design and Social Media support services to benefit small businesses like this one.
By Gary Hotopp February 10, 2020
If you are a small business owner, whether your business is an established business or a new one, it's helpful to recognize and remember that you are doing your very best. You probably work very long hours, managing all aspects of your business, just as I do. It's also important to realize that when it comes to the realm of digital advertising and promotion, that it's a constantly changing landscape. Keeping on top of the latest innovations in Social Media and Digital Marketing is a continual challenge even for a digital marketing agency, let alone for the local plumber, baker or restaurant owner. The question then is how can the average business owner take advantage of the latest improvements and innovations, or whether those new strategies are even right for their business? Community Advertising LLC is committed to the success of all of our clients. We continually study the latest trends in digital marketing, so we can keep our Clients informed of their options. We know that what may work for one type of business, may not be the best digital marketing strategy for another type of business. We want to see every business we work with succeed, because we see their success as ours. As such, when you meet with us, we'll spend a lot of time finding out as much about your business as possible. We'll want to know what your key issues, problems and concerns are so we can determine whether we can offer you the solutions you'll need to overcome those challenges to grow your business. At the end of our meeting, if we can make a positive difference for your business, we'll share the ways we can help, simply explaining how we can help you address each problem. That way you'll know your options, so you can decide the next steps. If we determine we're not able to provide you the best possible solutions to your needs, we'll tell you that too, and suggest who might be able to help. Community Advertising LLC is committed to the success of all of our clients. If you'd like to schedule a meeting, give us a call or message us today!
Columbus businesses should be Mobile Compatible
By Gary Hotopp February 10, 2020
Your Columbus Ohio business website should be easy to navigate on a mobile phone since most people today who search for goods and services on the internet are using a mobile device to search.
Spring brings great change to Columbus.  Is your business making the changes it needs?
By Gary Hotopp February 5, 2020
Columbus Ohio businesses need to adapt to the continual changes of how consumers are gathering information.
More Posts
Share by: